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Know Your Score
The 2010 "Know Your Score: Fight Prostate Cancer" Celebrity Golf Tournament and Gala will be held August 28, 2010 in Myrtle Beach, S.C.
Serving as this year's national spokesman for the event will be award-winning journalist and television personality Jim Huber.
As a CNN sportscaster for 16 years before moving to Turner Sports, Huber is well suited to help spread awareness about prostate cancer research and the importance of regular screening.
Huber is the recipient of four Emmys and the Edward R. Murrow Award for excellence in writing, among other awards, and has worked closely through the years with many remarkable sports icons including Muhammad Ali, Joe Namath, Hank Aaron, Gordie Howe, Wayne Gretzky, Michael Jordan, Arnold Palmer, and Tiger Woods.
"I am honored to be taking part in the third annual 'Know Your Score' campaign and to be following in the enormous footsteps of Syracuse coach Jim Boeheim," said Huber.
"Prostate cancer found its cruel way into my life years ago when doctors discovered it in my father. By coincidence, he and Arnold Palmer were both battling the disease simultaneously and I am sure it helped my dad along his way when Arnie asked every so often what my old man's numbers were. They both, as it turned out, beat it partially because their doctors caught it early. They knew their score. Every man must. It's my honor to be taking a role in that emphasis."
Myrtle Beach Golf Holiday joined forces with Zero – The Project to End Prostate Cancer in 2008 to launch the "Know Your Score" campaign, which refers to the prostate-specific antigen (PSA) test given to men 40 years of age or older to help detect prostate cancer.
The PSA test is the best screening tool available today when used with the physical prostate exam. Each year, ZERO brings one of its 40-foot Drive Against Prostate Cancer mobile screening vehicles to Myrtle Beach to provide free prostate cancer tests and exams to hundreds of men.
Together with satellite golf tournaments in Pittsburg, Toronto and Washington, D.C., the "Know Your Score" campaign has grossed more than $250,000 to create an early detection research endowment to end prostate cancer.
In addition to Huber, other celebrities at the 2010 campaign will include Ewa "The Striking Viking" Laurance, Bobby Cremins, Ken Griffey Sr., Sam Jones, Branford Marsalis and Tony Womack as "Know Your Score" grows into the largest golf campaign dedicated to fighting prostate cancer.
"We are excited about starting the third year of the 'Know Your Score' campaign and look forward to building on our success from the inaugural year," said Bill Golden, president of Myrtle Beach Golf Holiday.
"Myrtle Beach is known as the 'Golf Capital of the World' and we see more than one million golfers per year here, most of which are the exact ZERO demographic, men who are 45 years of age and older. The entire Myrtle Beach golf community has made a long-term commitment to raise awareness of the dangers of prostate cancer and we believe that Jim Huber will convey that message to be screened early and often."
For more information on the campaign, visit KnowYourScoreMB.com or call 1-800-833-8798.
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