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The Depend Campaign to End Prostate Cancer
In June 2009, ZERO - The Project to End Prostate Cancer announced a strategic partnership with the Kimberly-Clark Corporation and the Depend brand. From now through 2010, proceeds from the purchase of each package of Depend Underwear for Men and Depend Guards for Men will contribute to a final donation of $250,000 to ZERO. The contribution will help to fund education for patients, free testing for those at risk and research to discover a cure.
Coinciding with Men's Health Awareness Week and Father's Day, K-C has also introduced "The Depend Campaign to End Prostate Cancer," a four-month prostate health awareness effort which begins in June 2009 and will culminate in September during Prostate Cancer Awareness Month. The campaign will aim to educate men and their families about the risks associated with prostate cancer and the benefits of early detection in an overall effort to enhance awareness and bring an end to the disease.
Survivors of the disease, including golf's Jim Colbert, former baseball star and ZERO board member Ken Griffey, Sr., Pro Football Hall of Famer Len Dawson and World Boxing Hall of Fame referee Joe Cortez, will join Pro Football Hall of Fame Class of 2009 inductee Rod Woodson, who at age 44 has pledged to get screened for the disease for the first time, as campaign ambassadors. All five men will share their personal stories, interact with consumers online at Depend.com and participate in various marketing communications activities which will encourage men to be proactive about their prostate health.
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