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Drive Against Prostate Cancer

ZERO's longest running program! Large flat screen TV with satellite cable access, free snacks, no appointments and no insurance required, the Drive Against Prostate Cancer is the way every doctor's office ought to be for a guy. And we've proven it more than 90,000 men have been tested coast to coast for free since 2002. Hundreds of lives have been saved from prostate cancer and countless others have been treated for other medical conditions.

The Drive Against Prostate Cancer averages about 180 men per eight hour screening day and is looking for hospitals, media partners and sponsors looking to drive attention to their products and services.

  • Case Study
     
    Program: Clinical Trial
    Partner: Northwestern University
    Goal: Recruit more than 1,000 men to participate in a clinical trial for the development of new PSA blood test for prostate cancer Results: The Drive Against Prostate Cancer recruited more than 4,000 men in six days (40 percent were African-Americans)
     
  • Case Study
     
    Program: Patient recruitment
    Partner: U.S. Oncology
    Goal: Screen more than 300 men in three days and recruit patients into the Kansas City branch of U.S. Oncology
    Results: More than 600 were tested and two men opted for treatment for prostate cancer from U.S. Oncology, more than doubling the company's investment in the screening.


Education Materials

Knowledge is power when it comes to prostate cancer. Knowing the risks and getting tested every year saves a man's life 99 percent of the time and being fully educated about treatment options can expand a man's chance of survival and lower the chance of side effects. That's why distributing brochures and DVDs about prostate cancer to men at risk and the nearly 200,000 who are diagnosed every year is essential. We need partners to help get this information in front of every man.

  • Case Study
     
    Program: Patient Education Prostate Cancer 101 DVD
    Partner: Various
    Goal: Develop and distribute a confidential visual education piece all about prostate cancer.
    Results: The first generation of DVDs was "sold out" within the first week of availability.


AWARE

The only electronic newsletter all about prostate cancer, AWARE is emailed weekly to more than 25,000 readers across the glove delivering the latest news and information about prostate cancer treatments and clinical trials. About 65 percent of our readers are current patients while the balance is made up of doctors and caretakers. ZERO has worked with dozens of pharmaceutical companies like Abbott, Amgen, Dendreon, GPC Biotech, Novartis and sanofi-aventis to help recruit for clinical trials.

  • Case Study
     
    Program: Clinical Trial
    Partner: sanofi-aventis
    Goal: Recruit patients for Lupron. Results: ZERO recruited more than 100 patients through aware for the Lupron trial which has helped the drug to become the first late-stage treatment for prostate cancer.


Web site

A one-stop shop for prostate cancer information, ZeroCancer.org is constantly updated with medically reviewed and approved content with the latest on treatments, research, side effects and other news. ZERO needs partners to continue supplying the best and most updated information to patients.

  • Case Study
     
    Program: Patient Recruitment
    Partner: Calypso
    Goal: Educate patients about external beam radiation treatment for prostate cancer through AWARE and the Web site.
    Results: ZERO ushered more than 750 patients to the Calypso Web site in one month through AWARE and its Web site.


Dash for Dad

Our nation's capital is the birthplace of Dash for Dad, a 10K race in Old Town Alexandria, Va. on Sept. 28, 2008. Nearly 600 runners participated in the race and sponsorship was sold out. ZERO aims to make Dash for Dad a national race series in 2009 by expanding it to at least two additional cities. We are talking to sponsors now about these races. Act now to be a part of the fastest growing prostate cancer awareness program.


PSA Campaigns

ZERO has a history of working with celebrities like Rudy Giuliani, Ozzie Smith and Carmen Electra to raise awareness about prostate cancer. Join the team and help us get the message out to men.

  • Case Study
     
    Program: Prostate Cancer Awareness
    Partner: Weider Nutrition
    Goal: Educate men about prostate cancer risk and screening with Rudy Giuliani as the spokesman
    Results: ZERO garnered more than 1 billion media impressions of the Rudy Giuliani prostate cancer PSA campaign by placing ads and stories in prominent news media sources like the Los Angeles Times, USA Today, Men’s Health and GQ.


Create Your Own

We need to develop new programs and initiatives to further the mission of ending prostate cancer. If you represent a corporation or are an individual who wants to help us achieve zero, we want to hear from you.

To create your own program, please contact Jamie Bearse.

Please include:

  • Your name, address and telephone number
  • A summary of your idea or event
  • Date if applicable
  • How you plan to raise funds
 
       
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