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For Immediate Release
08.04.2006

Contact: Jamie Bearse
202-303-3105

National Underwear Day to Raise Funds and Awareness for Prostate Cancer

National Prostate Cancer Coalition Teams up with Freshpair.com

WASHINGTON, DC - Prostate cancer doesn’t care if you wear boxers or briefs.

That’s why freshpair.com and the National Prostate Cancer Coalition (NPCC) have teamed up to fight prostate cancer during the Fourth Annual National Underwear Day on August 9 encouraging men to get tested for the disease.

“We’re grateful to freshpair.com for recognizing the importance of learning about prostate cancer risk and early detection,” NPCC CEO Richard N. Atkins, M.D. said. “When checking out the new underwear styles this summer, make sure to drop those drawers and get your prostate checked too.”

Freshpair.com plans to donate at least $5,000 to the cause through underwear sales. Models aim to bear their fresh pairs in the streets of New York this Underwear Day showcasing the new and hottest styles in underwear fashion.

About Freshpair:
Freshpair is a leading Internet retailer of men's and women's intimate apparel, offering hundreds of styles of bras, panties, t-shirts, boxers, briefs, socks, sleepwear, and more. From full-figure to petite, shapewear to thongs, boxers to briefs and everything in between, we are the ultimate destination for intimate apparel shopping. Freshpair.com carries many of the major brand names including 2(x)ist, Calvin Klein, Wacoal, Chantelle, Le Mystere and Bali.

About the National Prostate Cancer Coalition:
Celebrating 10 years of saving lives, the National Prostate Cancer Coalition sets the standard for rapidly reducing the burden of prostate cancer on American men and their families through awareness, outreach and advocacy.

 

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